CVS, Amazon, and IKEA are among the 350 companies with the best loyalty and rewards programs, according to research from USA ...

Consumer advocates say store loyalty reward programs may come with a hidden cost: your personal data.

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. We’re all familiar with loyalty points and rewards, and most ...

Segment leaders like Starbucks are instead using AI-targeted messaging, aspirational experiences and gamification to nudge ...

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As the U.S. population ages, programs designed for younger shoppers risk alienating their most stable and valuable customers, experts say.

At the point of sale, there is a direct connection between the customer and the retailer—and it’s a powerful moment for ...

We may earn a commission if you make a purchase through one of our links. McClatchy newsrooms were not involved in the creation of this content. Loyalty programs offer a wealth of opportunities to ...