Samantha (Sam) Silberstein, CFP®, CSLP®, EA, is an experienced financial consultant. She has a demonstrated history of working in both institutional and retail environments, from broker-dealers to ...

The measurement of utility has proven particularly challenging and can lead to counterintuitive results. In the end, decision analysis is similar to other comparative effectiveness methods—useful for ...

Researchers from Concordia University and Northwestern University published a new Journal of Marketing study that presents the Comparative Method of Valuation as a more accurate way to measure ...